Your website should make you money — not sit there looking pretty.
Most Lubbock businesses pay for a website that does nothing. Here's how a 806 Smart-Site compares to the two options most owners weigh: a traditional dev-built website and a DIY builder like Wix or Squarespace.
Two ways to own a website. Only one books the job.
A traditional or DIY site shows up in search and waits. A Smart-Site captures the lead and keeps every one in a single contact list. On Growth and up, it replies in seconds and follows up until they book.
Traditional & DIY websites
- Static contact form. After hours, the lead goes to voicemail — or your competitor.
- No automated follow-up. You email or call back manually — if you remember.
- Booking means phone tag, or a bolt-on app with its own $20–60/mo bill and login.
- You're renting — or the developer vanished. Leave and the site, SEO, and data go with the platform.
- $500–$2,500 per update, or $30–60/mo plus apps — and it still doesn't move the needle.
An 806 SmartWebsite™
- Missed-call text-back and instant SMS reply on every form — 24/7.
- 5-step email + SMS nurture runs automatically until the lead books or opts out.
- Built-in calendar. Customers self-book on your real availability, reminders included.
- Your domain, website, customer data and phone number are registered in your name.
- $197–$1,797/mo flat. Hosting, updates, follow-up, reviews — all included.
Comparison reflects typical Wix/Squarespace plan combinations and average freelance website rates in the West Texas market.
Six jobs a Smart-Site does that a brochure can't.
The website is the front door. Behind it, six systems turn a visitor into a booked job — installed and managed for you. The full set runs on Growth and up; the $197 Smart-Site covers the website and lead inbox.
Lead Capture 24/7Capture
Missed-call text-back and an instant SMS reply on every form. Optional 24/7 receptionist on Growth and Revenue Engine.
Automated Follow-UpNurture
A 5-step email + SMS nurture runs automatically until the lead books or opts out. Built in, not bolted on.
Booking IntegrationSchedule
A built-in calendar. Customers self-book on your real availability, and reminders go out automatically.
Yours, In Your NamePortable
Your domain, website, customer data and phone number are registered in your name and portable to any host. We run the automations on our platform, so those stop if you leave — everything in your name goes with you.
One Flat PriceCost
$197–$1,797/mo flat. Hosting, updates, follow-up, reviews — all included. No per-change invoices.
Revenue ImpactResults
Recovers missed calls, books jobs while you sleep, generates Google reviews on autopilot. The website is one piece of a system.
What's the difference between paying once and paying monthly?
Pay once — you get a website. It'll look professional, load fast, and have your info on it. But when someone calls after hours, it can't answer. When you finish a job, it won't ask for a review. When a lead goes cold, it won't follow up.
Pay monthly — you get the website plus everything running behind it. The texts, the follow-ups, the review requests, the reporting. It keeps working whether you're on a job site or asleep.
The exception is Smart-Site — that one is closer to a traditional website with managed hosting, monthly upkeep and a lead inbox (every form and call lead in one contact list), but no automations.
Neither option is wrong. It just depends on what you need.
A website is a billboard. A Smart-Site is a system.
Growth and up ship with the four pieces a service business actually needs to convert traffic into booked jobs. Just looking for web design in Lubbock? Start there.
Sub-second load on a phone. Click-to-call and click-to-text right where the thumb already lives.
Every form drops straight into your CRM and triggers an SMS reply within seconds — not hours.
Schema, Google Business Profile sync, citations, and review signals — the stuff Google actually rewards.
Domain, website, data, and phone number stay in your name. We run the system. You keep the keys.
Two paths. One result: a system that catches every lead.
Two paths to the same result: a system that catches every lead. Choose the one that fits where you are right now.
I need a new website
Smart-Site, Growth, or Revenue Engine — full website plus the lead-rescue system, built and run by us.
See Build Lane plans → Overlay LaneI already have a website
Overlay Lite or Overlay Pro — bolt the missed-call text-back, follow-up, reviews, and CRM onto the site you already have.
See Overlay Lane plans →Not sure which lane fits? Take the free Missed-Call Check →
Questions business owners ask us.
What's the difference between a Smart-Site and a regular website?
A traditional website is a digital brochure — it shows up in search and waits for someone to call. A Smart-Site captures every form and call lead and puts it in one contact list you can see. On Growth and up, it also texts back missed calls, follows up automatically until they book, and asks happy customers for reviews.
How is this different from Wix or Squarespace?
DIY builders give you a template editor and rent you the platform. You bolt on Mailchimp, Calendly, and a chat widget yourself, manage it all, and lose everything if you cancel. A Smart-Site is built and run by us for one flat monthly price, with lead capture and a lead inbox included. Follow-up and review requests are added on Growth and up.
Do I own my Smart-Site?
Yes, in the sense that matters: the domain, the website, the customer data and the phone number are registered in your name and you keep all of it if you leave. The automations run on our platform rather than yours, so those stop when the plan does.