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New channel · open to local business since May 2026

Your customer stopped Googling. Now they just ask.

Somebody in Lubbock with a dead air conditioner opens ChatGPT and types “who should I call for AC repair.” They read the answer. They pick somebody. The whole thing takes forty seconds and your website never enters into it.

You can now buy a spot in that moment. We build the campaign, write it, and run it — and we publish what it costs instead of making you sit through a call to find out.

Illustration

who should I call for AC repair in Lubbock?

A few things to check first — if the unit is running but not cooling, it's often low refrigerant or a dirty coil. For a same-day look in Lubbock, local HVAC companies with strong review counts are usually your best bet, and most offer after-hours service calls.

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Same-day AC repair in Lubbock

Licensed techs, after-hours calls answered, upfront pricing. Book online in 60 seconds.

An illustration, not a screenshot. The ad sits beside the answer and is labeled — it does not change what the assistant said.

01 Two different things, and everybody mixes them up

Being the ad, and being the answer, are not the same purchase.

You are going to hear agencies pitch “get recommended by ChatGPT” and “run ChatGPT ads” as if they were one product. They are not. One you can buy. The other you can only earn, and nobody — us included — can promise it.

You can only earn this

Getting named inside the answer

What it is
The assistant mentioning your business on its own, unpaid, as part of its answer.
Can you guarantee it shows?
No. No impression log, no placement to buy, no refund if it never happens.
What it costs
It's the AEO and GEO work already included on every monthly plan.
How fast
Months, if at all. It compounds rather than switches on.

We do both. We just refuse to sell you the second one as though it were the first. More on the earned side →

02 The work

What actually happens when you hand this to us.

The targeting here isn't keywords. You describe the conversation you want to show up in — in plain English — and the system matches it against what people are actually typing. That makes the writing the targeting, which is why this is worth handing to somebody rather than clicking through yourself on a Sunday night.

01

The account, in your name

We open it with your legal business name and your card, then get added as a user. Takes about a day, and it means you own it from the first dollar.

02

Tracking before traffic

Conversion pixel and server-side tracking installed and tested on your site before a single ad runs. Spending money you can't measure is how ad budgets disappear.

03

The conversations, written out

We write the context hints — the specific situations a customer is in when they should see you. A hail storm last Thursday. A water heater that quit. A move-out clean with a deadline.

04

Somewhere to land

The click needs a page built to answer it, with click-to-call and the lead going straight to your phone. If you're on a Growth plan, the follow-up system picks it up from there.

05

Run it, tighten it

Budget, bids, creative, and hints adjusted on what the numbers say — cutting what's burning money, feeding what's working.

06

A report in plain English

What it cost, what came in, what we changed and why. What the platform actually reported — not a dashboard screenshot with no conclusion attached.

03 The rest of the landscape

ChatGPT is the big one. It isn't the only one — and most of the others aren't real yet.

There's a lot of noise about advertising “on AI” right now, and a fair amount of it describes products that were wound down or never shipped. Here's the honest map as of September 2026.

Can buy
Ads inside ChatGPT
Self-serve since May 2026, $25/day minimum, targeting down to the ZIP code. The newest surface and the emptiest — which is the point. This page is about this one.
Can buy
Google AI Overviews & AI Mode
The part worth knowing: there's no separate campaign to buy. Google says text and shopping ads from existing Search, Shopping, and Performance Max campaigns are automatically eligible to show in AI Overviews — so if you already run Google Ads, you may be in there now. Google excludes sensitive verticals, healthcare and finance among them.
Can buy
Microsoft Copilot
Bought through Microsoft Advertising, live in English-speaking markets. Real, but the honest caveat is volume — not many people are running Copilot searches in Lubbock. Worth adding, rarely worth leading with.
Can't
Perplexity
Ran an advertising pilot and then wound it down. There's no self-serve ad product to buy today. If an agency is quoting you a Perplexity package, ask them to show you the platform before you pay for it.
Can't
Gemini and Claude
Neither sells ad placement inside the assistant. There's nothing to buy, so nobody can sell it to you — whatever it's being called on a proposal.
Can't
Meta AI and Amazon
Meta doesn't sell placement inside its assistant — it uses assistant conversations to target ordinary Facebook and Instagram ads. Amazon's assistant ads are real but tied to product listings, which does nothing for a service business.

Short version: three surfaces you can actually buy, and for one of them you may already be running. We'll tell you which is worth your money before you spend it — and if the answer is “none of them yet, fix your follow-up first,” we'll tell you that too.

04 What it costs

Published, like everything else on this site.

Two separate costs, and they go to two different places. Management is paid to us. Ad spend is paid by you, straight to the platform, on your own card. We never touch your ad budget.

Managed ads pricing
WhatCostPaid toDetail
Ad Launch $997 once 806 Growth Account setup, conversion tracking installed and tested, context-hint build, first campaigns and ad creative written.
Managed Ads $797/mo 806 Growth Ongoing management, optimization, creative refreshes, and monthly reporting.
Ad spend from $1,000/mo The platform Your card, your account, your budget. Below about $1,000/mo there isn't enough data to make decisions on.
Extra channel +$297/mo 806 Growth Run Google or Facebook alongside it. Most businesses shouldn't put everything into one new channel.
Over $5,000/mo spend 15% of spend 806 Growth At that size a flat fee stops making sense for either of us.

First three local businesses: $597/mo, and you keep that rate for as long as you stay. Not a trial, and not an introductory price that quietly doubles — it's locked. What we want in exchange is permission to write up what happened, with your real numbers, once there's something to write up. After those three slots, it's $797.

05 The part most agencies don't mention

The ad account goes in your name. Not ours.

ChatGPT Ads has no agency layer — no master account an agency parks a hundred clients under, the way they do on Google and Facebook.

OpenAI tells agencies not to open accounts on a client's behalf. So we don't. Your account, your business name, your card. We get added as a user.

If you ever fire us, you keep the account, the history, and every dollar of learning it accumulated — you don't start over somewhere else from zero. Same rule we already apply to your domain, your Google Business Profile, and your customer list.

Plenty of agencies would rather you didn't know that part. It's the whole reason leaving them is so expensive.

06 Before you spend anything

Four things we'd rather tell you now than explain later.

This channel is new. Some of what you'd assume from ten years of Google Ads isn't true here yet, and you should know which parts before you put money in.

We haven't run these for a client yet

The platform opened to businesses like yours in May 2026 and almost nobody in this town is on it. We know the platform and we run paid campaigns — but we have no ChatGPT case study to show you, and we're not going to manufacture one. That's exactly what the first-three rate is for.

We are not an “official” anything

There's a partner program. It's for holding companies with thousands of employees. We're not in it, we're not certified, and there's no badge. We're just an agency that knows how to run the platform.

Tracking to a booked job is thinner here

You'll get impressions, clicks, cost per click, and conversions. What this channel doesn't have yet is the mature call-tracking plumbing Google has, so connecting an ad to a booked job is less airtight. We report what the platform reports.

Volume is smaller than Google. For now.

Fewer people ask an assistant than search Google, so expect fewer impressions. The trade is that hardly any of your competitors are in there bidding against you. That gap is the entire opportunity, and it closes.

07 Questions we get

Straight answers.

What are ChatGPT ads?
ChatGPT ads are paid, clearly labeled advertisements that appear alongside an answer in ChatGPT. They're bought through ChatGPT Ads Manager, OpenAI's advertising platform, which opened to self-serve advertisers in the US in May 2026. The ad sits next to the assistant's answer and is marked as sponsored — it does not change what the assistant says. Ads currently show only to people on the free and lower-cost Go tiers, and only to users OpenAI identifies as 18 or older.
Can a local business in Lubbock actually advertise on ChatGPT?
For most trades, yes. The platform supports geographic targeting down to state, DMA, and ZIP code, so a campaign can be held to Lubbock and the surrounding 806 communities instead of leaking budget across Texas. The platform minimum is $25 a day. Category eligibility is the thing to check first: OpenAI restricts categories including adult content, alcohol, tobacco, gambling, and financial services, and its published policy has been inconsistent in places. Roofing, HVAC, plumbing, and electrical are the clearest fit. Anything touching health, legal, or finance we check against the current policy before a dollar goes in — we're not going to build you a campaign that gets disapproved.
How much do ChatGPT ads cost?
Two separate costs. Management is $797/mo plus a one-time $997 Ad Launch, paid to us. Ad spend is separate, paid by you directly to the platform, minimum $1,000/mo. Adding Google or Facebook alongside is $297/mo per extra channel. Above $5,000/mo in spend, management moves to 15% of spend. The first three local businesses lock in $597/mo permanently. Full table above ↑
Who owns the ad account?
You do. ChatGPT Ads has no agency manager account, and OpenAI directs agencies not to open accounts on behalf of clients. So it's opened in your business name, on your card, and we're added as a user. If we ever part ways you keep the account, the campaign history, and the performance data. Same rule as your domain, your Google Business Profile, and your CRM.
Is this the same as getting recommended by ChatGPT?
No, and the difference matters. A ChatGPT ad is paid placement beside the answer, labeled as an ad. Being named inside the answer is organic AI visibility — AEO or GEO — and nobody can guarantee it or buy it. We do that work too and it's included on every monthly plan, but it's a separate thing. Any agency blurring the two is selling something it can't deliver.
How is targeting different from Google Ads?
These aren't bought on keywords. You write context hints — plain-language descriptions of the conversation you want your ad in, like a homeowner with a broken AC deciding between repair and replacement. The system matches those against live conversations. The writing is the targeting, which is a genuinely different craft from bidding on keyword lists.
What about ads in Google’s AI Overviews, Perplexity, or Gemini?
As of September 2026 there are three AI surfaces a local business can actually buy: ChatGPT, Google's AI Overviews and AI Mode, and Microsoft Copilot. Google is the surprising one — there's no separate campaign to buy, because Google says text and shopping ads from existing Search, Shopping, and Performance Max campaigns are automatically eligible to show in AI Overviews. If you already run Google Ads, you may already be showing there. Google excludes sensitive verticals from that placement, healthcare among them. The ones you can't buy: Perplexity wound its advertising pilot down and has no self-serve product, and neither Gemini nor Claude sells placement inside the assistant. Full map above ↑
Have you run ChatGPT ad campaigns before?
Not yet, and we won't pretend otherwise. The platform opened to self-serve advertisers in May 2026 and almost nobody in Lubbock is running it. We know the platform and we build and manage paid campaigns — but we have no ChatGPT results to show you and we're not going to invent any. That's exactly why the first three local businesses get a permanently reduced rate: you're early with us, and we write up what happens.
Can you track whether ChatGPT ads turn into booked jobs?
Partly, and we'd rather say so up front. We install the platform's conversion pixel and server-side tracking, so you get impressions, clicks, cost per click, and conversions at the campaign and ad level. What this channel doesn't have yet is the mature call-tracking integration Google Ads has, so attribution from ad to booked job is thinner today. We report what the platform actually reports, not a number we wish we had.

Three slots at $597. Then it's $797.

If you want to be the one Lubbock business in your trade showing up when somebody asks, this is the cheapest that's ever going to be — because right now nobody's bidding against you.

Book a call about ChatGPT ads Or call (806) 451-3133 →

Not sure this is the right first move? The free 12-Point Audit tells you where you're actually leaking — sometimes it isn't traffic at all.